Flying Fashion with Wills Lifestyle

ITC’s premium fashion brand Wills Lifestyle launched their AW’16 in a never-seen-before fashion. This launch that took place in Ambience Mall, Gurgaon had people witnessing this event in a line of technology driven innovations.

Clutter breaking concepts like flying mannequins (on drones) showing the new collection , 360 degrees selfie booth , virtual changing rooms and ambience alteration in trial rooms according to the outfit that you are trying,  intrigued me about what digitalizing the fashion world could lead to.

Speaking about introducing this novel concept, Mr. Atul Chand, Divisional Chief
Executive, ITC Lifestyle Retailing Business, said, “Wills Lifestyle always aims to be a
game changer in the industry, whether it is through our collections or our innovative
campaigns. Recognizing the power of interactive marketing and technology led platforms;
Wills Lifestyle wants to be at the centre of experiential marketing revolution in fashion by
reaching out to consumers who are also our ambassadors, fashion enthusiasts and

Their Autumn-Winter collection was a mix of dynamism , sophistication and glamour. I personally picked out some very nice formal pieces like tops and pants that were perfect for a semi- casual / casual outing with friends or maybe even for meetings.I styled their model with an Ombre full sleeves top with embroidery work on the shoulders and teamed it with dark grey jeggings to make the colour of the top pop out.

I had a great time interacting with the fellow bloggers and friends.We were amused by all the new inventions that could bring about a revolution in the fashion world.

If you are someone like me , who usually have plans after office but can’t decode the right outfit mix that makes you look all professional in your office but at the same time makes you look like “OH- i-am-adulting but i still gotta party”, then Wills Lifestyle AW’16 collection is the answer to all your questions.

For vivid explanation and as an impetus to your imagination , i am attaching a couple of pictures from the event below –



Until next time ,


The Dramatic Diva!


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